Facebook en force. Twitter en consolidation. Linkedin, incontournable CV social. Foursquare, les pieds sur terre nous ancre définitivement dans un monde bien réel. 2010 sera social, proche et très… (géo-)local!
Depuis octobre 2009, j’édite tous les 2 mois les statistiques des réseaux sociaux les plus populaires en Suisse afin de dresser une image concrète de l’évolution du marché.
J'ai reçu ce mail de la part de SlideShare ce matin. ça fait toujours plaisir!
Hey sdufaux!
Your presentation Defining Social Media in Switzerland – 02/2010 update is currently being featured on the SlideShare homepage by our editorial team.
We thank you for this terrific presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday.
Congratulations! Have a Great Day!,
– the SlideShare team
Good presentation, Sabine. As I previously tweeted to you, thank you. I think Switzerland has a very high potential for social media and would like to see updated social technographics for the country. Given the adoption of social networks (and other social media in general) you point out, it should be aware and develop a strong goodwill for the social web.
Thanks again Stefano. This is only the beginning here. Consumers are ahead of companies for that, they love to share what they like. Therefore companies should understand it as a competitive advantage and go where people already are: in the social networks.
Very intresting and well done presentation! Is there a possibility to get the absolute values behind the relative figures (especially concerning the values about the age of the facebook users)? I would be interested to compare your results with mine (which I attained using the Facebook Ads Designer).
Thank you Patrick. Figures are from DoubleClick Ad Planner (Google) and free of use, I suggest you retrive them on their site.
By the way, advertising display on Facebook is not really about social media, it's about traditionnal ad banners displaying on targeted pages. Figures given on Facebook Ad Tool are defined by IP address and location to help identify when you arrange a targeted ad campaign. Figures here seem distorted, because Geneva-Lausanne and Basel area are dramatically low, even if Zurich seems high.
Thank you, I did not notice that you are using DoubleClick Ad Planner to retrieve the figures.
As already written in the associated Blog post – it is expectable – that the numbers of users in Zuirch is just as high as it is because of the routed internet traffic via Zurich (backbones etc).
This distortion – concerning Geneva, Lausanne and Basel – is also viewable at Google trends (http://ow.ly/1pIid). I was also very astonished.