Sabine Dufaux has co-founded Relax In The Air a digital agency. She is working there as a Digital Strategist.
She blogs about emergent tech, branding and digital culture on What about the fridge?
She is also columnist for Cominmag and lecturer at CREAdigital, at the SAWI and Polycom.
Sabine Dufaux has gained business experience in both the client and the agency field. After 6 years at Promotion Santé Suisse as a Web & Communication Specialist, she shifted to the agency field as an Account Manager in 2006. She was then offered a position at Agence Trio where she adopted progressives positions which lead to holding a key role as a Strategic Planner in their new business team.
Sabine Dufaux loves travelling all around the world (analog & digital) to observe and discover cultures, trends and other opportunities that may enhance our daily life. In other words, she brings creative thinking into a process of finding strategical solutions for brands to communicate and engage with their consumers and prospective clients. Most of the time Sabine Dufaux is searching for consumer insights, understanding emergent technologies and their consequences on our behaviour patterns, and building digital strategy for challenging markets. Listen, learn and share in the way to better understand our world and always looking to help clients: you and yours.
This is her personal blog where she shares thoughts and opinions that are solely her own.
Catch you on social networks
Conferences & publications: my presentations are available on slideshare.
Coming events: plancast – lanyard
Media: flickr – youtube
Catch me on Instagram @sdufaux, the first ever community only available on smartphone.
Collecting: delicious
Scrapbooking: sdufaux’s posterous
Publication
Defining Social Media in Switzerland an overview of social media consumption, since 2009.
The report is freely available for online reading on Slideshare. You can download the PDF for free on Relax In The Air.
Next issue: Spring 2012.
Previous issues:
Relax In The Air, Defining Social Media in Switzerland – Issue 2011#1
Defining Social Media in Switzerland – 2009/2010, 11/2010
Defining Social Media in Switzerland – 08/2010
Defining Social Media in Switzerland – 06/2010
Defining Social Media in Switzerland – 04/2010
Defining Social Media in Switzerland – 02/2010
Defining Social Media in Switzerland – 12/2009
Defining Social Media in Switzerland – 10/2009
Column
Cominmag Columnist Sabine Dufaux writes about Strategic Planning and shares her views on how culture, innovation and technology are shaping our fast moving world. Cominmag is a Swiss publication that specializes in the communication and advertisement fields.
Speaking engagement
Keynote: Médias sociaux: Intégration & perspectives
BPW Switzerland, Lausanne, 05.10.2011
Keynote: Médias sociaux: Intégration & perspectives
Rezonance, Paudex, 22.09.2011
Keynote: Mobile Use & Trends
Mobile Monday Switzerland, Geneva, 04.07.2011
Keynote: La maire de Genève, du scepticisme à l’ère digitale
Médias sociaux: comment les adopter et les faire adopter dans votre organisation
First Rezonance, Paudex, 02.12.2010
Keynote: Pertinence des User Generated Content pour les marques
Contenus générés par les utilisateurs: participation et création
Lift Conference: Lift Presentations @ Imaginove, Villeurbanne, 25.11.2010
Teaching
SAWI, Lausanne
CREAdigital, Genève
Polycom, Lausanne
In the news
Press and media mentions include:
RSR, Le 12:30, 12.09.2011 – Nespresso et café solidaire: 1ère manche gagnée par Solidar
Cominmag, mai 2011 – Relax in the Air : nouvelle agence digitale
Cominmag, février 2011 – Que serait Houellebecq sans Casino et Michelin?
Du statut des marques dans la littérature
La Liberté, 08.01.2011 – Le faiseur de roi des élections
Facebook n’est pas une solution magique pour gagner des voix
One FM, 15.11.2010 – Web & Blog
Chaque lundi à 8h30, One FM invite un blogueur ou un acteur d’Internet en direct sur son antenne
L’Illustré, 25.08.2010 – Domptez Facebook en 10 règles
Quelques règles et statistiques sur le plus populaire des réseaux sociaux
Matin Dimanche, 20.06.2010 – Qu’est-ce qu’ils font tous sur Twitter
Les politiciens romands prennent d’assault Twitter, mais ont-ils une réelle stratégie?
RSR, Quinze Minutes, 13.03.2010 – Ma vie, mes amis, mes écrans
Le rapport des adolescents aux réseaux sociaux
