Brands only have a role if they can make the conversation more interesting. Advertising can’t succed against the conversation but it can influence and contribute to the conversation.
– Richard Huntington, Director of Strategy, Saatchi & Saatchi UK
Archive: Planning & Strategy
Looking for Insights? Why not try this new tool by Google
Posted by sdufaux on 10.09.2009 in Planning & Strategy
Internet Stats by Google “brings together the latest industry facts and insights together in one place”. These data are aggregated from a number of third party resources. It seems very promising!
Range of topics:
- Macro Economic Trends
- Technology
- Consumer Trends
- media Consumption
- Media Landscape
And if you have some data of interest you can submit a stat too.
Planner Survey Results 2009
Posted by sdufaux on 01.09.2009 in Planning & Strategy
Planner Survey Results 2009
View more presentations from Heather LeFevre
Paul Arden
Posted by sdufaux on 01.09.2009 in Planning & Strategy
What is a good idea?
One that happens is.
If it doesn’t, it isn’t.– Paul Arden